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Our story

We're the team that
fills your calendar.

NeedleMoved isn't another software company. We're operators and consultants who put proven tools to work for med spas — a best-in-class platform, our library of med-spa automations, and the hands-on help to run it — so you book more appointments without becoming a tech expert. We're a Chief Automation Experts company.

The Problem We Kept Seeing

Brilliant operators. Broken tools.

We watched med spa owners — brilliant clinicians and sharp business operators — spend their nights answering voicemails, their weekends building spreadsheets, and their mornings logging into four different platforms just to figure out if their marketing was working. We saw front desk teams drowning in a constant juggle of calls, DMs, texts, and walk-ins — with no single system to manage it all. We saw practices spending $5,000 a month on Google Ads with no ability to connect that spend to actual booked appointments.

The tools to fix each problem already existed — scattered across a dozen apps no busy owner has time to wire together. What was missing was someone to assemble them, automate them, and run them around how a med spa actually operates.

So we built NeedleMoved to do exactly that.

What NeedleMoved Is — and Who It Is For

Built exclusively for med spas. Not salons. Not gyms. Med spas.

NeedleMoved is a done-for-you growth system built exclusively for med spas: a best-in-class platform, our library of med-spa automations, and consultants who set it all up and keep it running. That focus shapes everything we deploy. The automations we build are pre-made for treatment-specific follow-ups — Botox, fillers, laser, body contouring, weight loss. The AI we configure is trained to answer questions about neurotoxins, not tire rotations. The dashboards we set up track the KPIs med spa owners actually care about — revenue by provider, cost per consultation, rebooking rate, membership growth, and treatment-level ROI.

We serve solo practitioners running their first practice and multi-location groups scaling across markets. We serve nurse practitioners, physician owners, practice managers, and front desk teams. If you run a med spa, NeedleMoved was built for you — specifically.

Our Mission

To give every med spa the tools, automation, and expertise that only the largest practices could previously afford — set up for you, working in days, and tuned to keep your calendar full for years.

The med spa industry has grown to over $20 billion and employs more than 100,000 people across 11,500+ practices in the U.S. alone. Yet the vast majority of these businesses still operate on disconnected tools, manual processes, and gut-feel marketing. We believe that has to change — and we’re building the platform to change it.

$0B
US med spa industry size
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Employees across the industry
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US med spa practices today
What We Believe

Four principles that shape every decision.

Technology should be invisible.

The best software disappears into your workflow. You shouldn’t need a training manual to send an email campaign or a certification to read your dashboard. NeedleMoved is built to be intuitive from the first login — because your team is busy caring for patients, not learning software.

AI should take action, not just answer questions.

A chatbot that can explain your Botox pricing is nice. An AI agent that can book the appointment, create the contact record, send the confirmation text, and trigger a follow-up workflow is transformative. We build AI that does real work — not AI that performs.

Your data belongs in one place.

Every disconnected tool creates a blind spot. When your CRM doesn’t talk to your booking system, and your booking system doesn’t talk to your marketing platform, you can’t see the full picture. NeedleMoved keeps everything — every lead, appointment, message, campaign, and dollar — in one unified system.

Med spas deserve a partner, not just a vendor.

We don’t sell software and disappear. We onboard your team, migrate your data, build your first automations, and train your AI agents. When you need help, you get a human who understands your business — not a chatbot or a ticket number.

Our Team

Small, focused, and embedded in the industry.

Everyone on the NeedleMoved team has spent time inside med spa businesses — understanding workflows, sitting at the front desk, watching how providers and managers actually use (or don’t use) technology. That proximity to the real work is what makes our platform different.

FC
[Founder / CEO]

Industry operator turned builder.

CP
[Head of Product]

Former med spa practice manager.

SG
[Head of Growth]

Aesthetics marketing veteran.

RS
[Customer Success]

Onboarding & implementation lead.

Join the Med Spas Already Growing With NeedleMoved

Whether you’re opening your first location or managing your tenth —
NeedleMoved is the growth partner that fills your calendar.

“We weren’t losing patients on our treatments — we were losing them in the follow-up. NeedleMoved closed that gap, and we booked 40% more consultations in the first 90 days.”
MS
Dr. Maria Salazar

Owner & Founder, Radiance Aesthetics · Austin, TX

See it in action.

Book a live demo or browse our plans. We'll show you exactly how we'd fill your calendar.